Do you have an online shop? Do you want your products to be more visible online?
Google Shopping is a useful advertising opportunity. It helps you as an e-commerce dealer, to position your products as Product Listing Ads (PLAs). PLAs are displays with product information such as title, price and picture. They appear in a Google Merchant Centre feed on Google in a box next to or above the search results. In contrast to the text ads, PLAs contain product images, so your customer gets a visual impression of your products.
The Merchant Centre is the Google tool, where you can upload your product data feed with all relevant product information.
Google Shopping offers you many advantages:
- Higher customer attention at lower costs
- Increased click-through rates
- Product images with persuasive force
- Directly displayed price
- Promotional display